Online Income Lab PodcastIn this session of the Online Income Lab Podcast, I’m am joined by Chris Guthrie; an expert niche website marketer who’s sold over a million dollars worth of products online in the last couple of years.

Chris’ story is an excellent one for all new marketers because like many of you, Chris failed miserably when he first attempted to make money online. He had a job and was building websites about his various hobbies; the largest of which was playing Halo (he was a pro tournament player). Eventually, Chris did get a winning formula figured out and started to see his income rise…which was a good thing because he was fired from his job shortly thereafter!

When you listen to this podcast, you are going to hear how a regular guy went from failure to success and how you can do it, too!

In this Session, You’ll Hear Chris and I Discuss

  • How he got his online career started thanks to Halo
  • Some of the biggest mistakes he made early on in his career
  • The major realization that allowed him to start making money with niche sites
  • His preferred monetization strategy
  • A site that he recently purchased and why he intends to purchase more sites
  • How he gets his super high quality backlinks
  • How to automate link building
  • How Fivver fits into his niche strategy

URLs mentioned in this podcast


By the way, if you want to learn how I learned how to produce my podcasts, I highly recommend that you check out Cliff Ravenscrafts’s Podcast Answer Man. Without Cliff’s training, my podcasts would still suck :)


Click Here to Read the Transcript

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  • Caroline Elle

    Hi Trent, love the intro to your podcast! Very funny.

    • Trent Dyrsmid

      Hey Caroline,

      Glad you like it!


      • Caroline Elle

        I think there are a lot of us out there that will do anything to not have to get a real job!

        • Trent Dyrsmid

          Hmmm….I knew there was a reason my blog traffic keeps in increasing :)

  • PV

    Trent, could you comment more on situations in which Google chooses to “disable” Adsense, please.
    As I understand it, Google also does not permit Adsense on medically related products. Does this mean that we should avoid categories like anti aging supplements and the like?



    • Trent Dyrsmid

      I’m afraid I don’t have anything for you on this one. No experience with getting my account suspended.

      • Matthew N

        PV, just read the Google Adsense TOS, Webmaster Guidelines

        Then Google “Adsense Ban”.

        I’ve never heard of people getting banned for promoting medical products but would recommend heavily against it anyway.

        The medical niche is incredibly tough to rank in and when you do, what happens when someone takes your advice and burns their face off or suffers some other trauma? Who do you think is going to pay the price…?

        Rule #1 for me is “Do Not Touch Medical”.. I’d advise following the same.

        • Trent Dyrsmid

          I am inclined to agree.

  • Jason

    Good content as usual. You latest blog posts and this interview is getting me more and more intrigued with buying a site instead of building from scratch. One thing that is frustrating with starting new sites is knowing my sites are facing a small google penalty for being brand new domains (at least that’s what I’ve heard). Already counting the days for one year to be up.

    • Trent Dyrsmid

      I haven’t heard of a one-year penalty..nor have my new sites experienced it. Of the ones that I’ve launched in the last 60 days, one made it to page one in just a few weeks.

      • Jason

        Good to know. I had always heard that domain age can be a factor. Maybe this just correlates to PR and the age doesn’t factor in that much or not at all. It may only be a big factor when going after highly competitive keywords. I have noticed that during the last couple days, anew site I launched on 3 weeks ago is already on page 2. BTW, eagerly waiting for the Sunday update. Between you and Shane, my Sundays will have a little motivation.

        • Trent Dyrsmid

          Hi Jason,

          From what I’ve been hearing, domain age does have more weight than in the past, but, to be honest, I’m not really convinced as I have new sites that have rapidly climbed to the top spot. I doubt, however, the the level of competition of the keyword has any affect on how much weight G puts on domain age. Sunday update vid coming out later today…

  • Travis Ross

    Hey Trent – is this coming out on iTunes soon?

    • Trent Dyrsmid

      I’m having a problem getting iTunes to update at the moment and getting support is rather slow, darn it. Sorry about that.

  • Michael

    Hi Trent –

    Thanks for this podcast. It took awhile but I listened to it all. This is a fantastic podcast that I learnt a lot from.

    I’ve actually also taken Chris’s 10 free day course that was also very useful.

    Thanks again for sharing.

    • Trent Dyrsmid

      Hey Michael,

      Glad you enjoyed it. Wait till you hear the next one!

      • Michael

        I am actually listening to your first one right now instead of your new one – haha. However they are all very useful.

  • Carey

    Really nice podcast, the back story to Chris Guthrie!!

    Looking forward to more from you Trent.

    • Trent Dyrsmid

      Hi Carey,

      Welcome to the OIL community. Glad you found us!


  • Smac

    Great podcast Trent! My kids loved this one, they are already registering domains. Look out halo god!

    • Trent Dyrsmid

      Hey Smac,

      Thanks so much for sharing your comments! Glad to hear that your kids are stoked. I just finished two more KILLER podcasts; each with some really innovative strategies. In session 007, your kids will probably LOVE Laura’s youtube strategy, so make sure they check it out as soon as I publish them.


  • Fede

    Hi Trent,
    Would you mind including the Transcript of this Podcast ?
    Superb content, congrats!

    • Trent Dyrsmid

      Hey Fede,

      I don’t have one for that edition and my transcriber is now on a Christmas break. Sry mate.