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Hello and welcome to the Online Income Lab. My name is Trent Dyrsmid and I am a full-time Internet Marketer. I own numerous niche sites, this blog, and my membership site, Niche Site Mastery.

If this is your first time to my blog, you will want to read this page carefully as it will help you to learn about Internet Marketing (IM) in a way that makes it much easier to comprehend – plus it will help you to understand which parts of my site to check out first so that your time is best put to use.

First a little background: For new people new to Internet Marketing, the reason our business can be extremely overwhelming is because of:

• The sheer number of strategies to make money online
• The sheer number of tactics needed to successful execute a given strategy
• The sheer number of “gurus” whose only goal is to sell you a dream and help you part with your cash
• The complete lack of any comprehensive set of industry standards for training (think wild, wild west)

Who is this the Online Income Lab for?

I started my career as an IM in November, 2010, and as I’m relatively new to the business and having some decent success so far, I wanted to create a resource for other rookie marketers. The Online Income Lab is precisely that. Between this blog and my weekly training webinars, you will learn all about the niche site business. After spending a few hours on my site watching videos and reading posts, you will understand exactly how to:

• Research and find profitable keywords (this is by far the single largest cause of failure for new marketers)
• Build niche sites the correct way
• Get those sites ranked in the Search Engines
• Generate Sales and Make Money

Here is What You Can Expect from Me

• Complete transparency with regard to my niche sites – you will see the URL and the traffic stats for each one I blog about
• Case studies on many of them, each with a different purpose (SEO & monetization)
• I’ll test various products to determine their exact impact on my SERP rankings and then post my findings
• I’ll run split tests and share the results

Here are Some “Must Read” Posts to Get You Started

• 7 Reasons Why the Niche Site Business Model is So Powerful
• Pros and Cons of the Niche Site Business
• Watch the Ultimate Keyword Research Webinar (free)
• Learn how to earn passive income with Adsense
• Two Examples of Hight Profitable Adsense Sites
• How I increased my Adsense income by 30% in One Day
• How I made my first sale in 30 days
• My Income Reports
• My Entire Podcast Library 

Definitions & Terminology

Internet Marketer – Someone who makes their living online by creating products and websites that can generate revenue 24x7x365. In the industry, we are often referred to as IMs.

Affiliate Marketing – The business of putting up websites that contain links to major online retailers or other product vendors. When someone visits your affilate site and then clicks through to the retailer (think Amazon) and buys the product, the retailer now owes you a commission for sending them the traffic that generated the sale. As an affiliate, you can have an unlimited number of niche sites, promoting a wide variety of products for a wide variety of retailers. The types of products that you sell could include physical products (think stuff that Amazon ships you), software, and information products (think eBook that explains how to do something you want to know how to do).

Affiliate Network – Most major retailers do not run their own affiliate program. Instead, they will outsource it to one of the major affiliate networks. Commission Junction and Linkshare are two of the biggest, however, there are literally hundreds from which to choose. Some companies, like Amazon and eBay, choose to run their own affiliate program. As a potential affiliate, you must apply to any company who’s products or services that you wish to promote. Sometimes approval is automatic, other times it is based upon your performance so far in the affiliate network.

Blog – the term “blog” is now largely interchangeable with the term “website”. Some people would say that a website is more static, in that it doesn’t change much, and that a blog, like this one, has new content on a regular basis. Being as both blogs and websites are most often built on WordPress, I don’t really distinguish between the two.

WordPress – Originally created as a blogging platform, WordPress has now evolved into one of the most popular content management systems on the planet. I use it for all my websites/blogs because it makes creating them extremely fast and easy. No coding knowledge is required…which for me is a wonderful because I don’t write code!

Content Management System – Instead of having to write code to build a website (old way), content management systems, like WordPress, make it extremely easy for people to put up a website. The name, content management system, is just a category of software, and in the case of WordPress, the software’s job is to make it as easy as possible to write, publish, and edit your content, whether it be text, audio, video, images, or pretty much anything you like.

Niche Website – Niche websites are generally fairly small websites (less then 10 pages) that are generally built to target a single product or keyword. All the content, including the domain name, are laser-focused around that one product. The advantage of niche sites is that they are extremely fast to create, cost very little, and can produce a nice stream of passive income for a long time, while requiring very little, if any maintenance and/or new content.

Authority Website – Just the opposite of a niche site, an authority site is generally created around a particular topic – say NASCAR, for example – and all the content on that site will closely relate to the main topic. Authority sites are much larger than niche sites and will typically have hundreds, if not thousands of pages of content. Very few IMs build authority sites because they are expensive, time consuming, and very difficult to get ranked in Google because the competition for the high-search-volume keywords is extremely stiff.

Domain Name – www.onlineincomelab.com is this site’s domain name.

Plugins – Plugins are little pieces of software that perform one specific task. For WordPress there are literally thousands of plugins that have been created to perform a massive variety of different tasks. Most are free, some or paid. Niche sites don’t generally require too many plugins and I used the same plugins over and over from site to site. An example of one plugin that I use is Platinum SEO. This plugin makes it much easier for me to ensure that my on-page optimization is correct.

On-Page Optimization – SEO, or Search Engine Optimization, is the process of building a site so that when someone searches for a particular keyword, your site will show up in the search results. SEO is generally broken down into two basic categories; on-page optimization, and off page optimization. On page optimization, as the name suggests, is the process of ensuring that the items “on the page” are optimally configured for SEO. On page SEO attributes include the following: title, meta description, meta tags, keyword density (how often the keyword is used in the body of the page),

,

,

tags,  and how tags are used. With on-page SEO, there is only so much you can do, and some would argue that being “too perfect” looks un-natural to Google.

Off-Page Optimization – Considered by most SEO experts to be of greater importance that on-page SEO, off-page SEO tends to get the lions share of attention because it has a far greater impact on overall SEO…assuming that on-page SEO was not neglected. In its simplest, off-page SEO is the art/science of getting as many backlinks to your site as possible. However, just amassing backlinks alone, without proper process, will not necessarily help your overall SEO efforts. Things such as link diversity, link velocity, and link relevancy all play a large role in off-page SEO. Backlink – When some other website links to your website, that is a backlink. For off-page SEO, the more backlinks you have pointing to your site, the higher your site is likely to rank in the search engine results pages (SERPs)

Page Rank – This is Google’s measure of the importance or “authority” of a given website. Generally speaking, the higher the PR, the better. With respect to getting backlinks, it is preferable to get backlinks from high PR sites, however, this is much more difficult to do. Savvy IMs get better results because they have become experts in getting backlinks from high PR sites.

Anchor text – These are the words on the screen that, when clicked, take you to another page or website. Anchor text is critical in off-page SEO because Google looks at the anchor text to determine what the targe page is about. So, for example, if you had a page about monkeys and another site linked to you, relevant(good for SEO) anchor text would include the word “monkey”, irrelevant (bad for SEO) anchor text might instead say “click here”.

Link Diversity – In the eye’s of Google, your backlinking strategy need to appear natural. For example, CNN would have a ton of backlinks from a huge variety of sites, all with diverse anchor text, all spread over a long period of time. This happened because it was created naturally by many, many, many people. This “natural” link building creates a lot of link diversity. When your backlinks all come from one place, say forums, for example, and they all have the same anchor text, and they all appeared within a week, you lack link diversity and Google will most likely not give you much credit for the links. If your linking strategy is extremely un-natural, Google may even penalize your site in the rankings.

Link Velocity- This is the speed at which your site gets backlinks. All whole bunch of links pointed to a brand new website, really fast, will not pass Google’s “is this natural?” smell test. Be warned

Want to Read Some Related Posts?

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• Learn Internet Marketing with The Best Internet Marketing Course for Newbies (4)
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• How to Determine if a Niche is Commercially Viable (1)
• How to Find a Niche Market -Using FREE Tools (0)