Last Friday, G released its latest “Freshness” update into the wild. From what I understand, the goal of the update was to serve up more recent results in the SERPs.

In fact, G said that it would affect 35% of queries!

As with many things that G announces, to better understand the true impact of an algorithm change, I often head over to SEOMoz to see what they have to say, and once again, they didn’t let me down.

In the video below, you will see the types of keywords that are being impacted by this change, and (thankfully) they don’t appear to be the types of keywords that we target for niche sites; although, depending on your niche selection, you could be affected, so its well worth the few minutes it takes to watch this video.

Wistia

Share →

12 Responses to Google’s Freshness Update – And How It Impacts Niche Sites

  1. ruchik says:

    Thanks for sharing this information.

    I owned couple of niche site and affiliate site and i do not see any decreased in the traffic.

    Hey Trent , do you experience any traffic reduction on your niche site?

  2. Michael says:

    I am getting a bit nervous with all these Google updates. They gotta slow down on all these updates.

    Good thing to hear it won’t really affect our niche site industry though. That is a great relief.

    Thanks for keeping me in the loop Trent.

  3. Lemuel says:

    This is scary but as long as we provide a lot of value in our niche site then we will be alright.

    Thanks trent for this valuable information.

  4. Adrijus says:

    That’s why I prefer to launch sites with only one or two posts and then keep adding a post once a week so the site grows steadily. Don’t get people who launch site with 10+ articles.

  5. Marek says:

    It looks G decide to give RSS second life/

  6. Norm says:

    What I got from this video and correct me if I’m wrong. If your in a low competition, high search niche you can fully dominate the first page of Google with your Website and articles for a particular search term. I know they did say it only affects a small percentage of “search queries” but if your niche is searched enough it may fall into that category.

    All you would need to do is publish numerous content(not spun) on a well searched keyword your targeting, push the RSS Feeds(if their right)on a social media level and you could dominate the first page of Google with anywhere between 1-10 links. One hopefully being your website and remainder being updated content on Article sites, Web 2.0 etc.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>