Last Friday, G released its latest “Freshness” update into the wild. From what I understand, the goal of the update was to serve up more recent results in the SERPs.

In fact, G said that it would affect 35% of queries!

As with many things that G announces, to better understand the true impact of an algorithm change, I often head over to SEOMoz to see what they have to say, and once again, they didn’t let me down.

In the video below, you will see the types of keywords that are being impacted by this change, and (thankfully) they don’t appear to be the types of keywords that we target for niche sites; although, depending on your niche selection, you could be affected, so its well worth the few minutes it takes to watch this video.


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  • ruchik

    Thanks for sharing this information.

    I owned couple of niche site and affiliate site and i do not see any decreased in the traffic.

    Hey Trent , do you experience any traffic reduction on your niche site?

    • Trent Dyrsmid

      No, I’ve not seen any reduction to speak of. Thanks for commenting and welcome to the OIL community!

  • Michael

    I am getting a bit nervous with all these Google updates. They gotta slow down on all these updates.

    Good thing to hear it won’t really affect our niche site industry though. That is a great relief.

    Thanks for keeping me in the loop Trent.

    • Trent Dyrsmid

      Google does about 500 updates a year….so there are many more to come! Thankfully, most of them are just small tweaks and not sweeping changes like Panda.

  • Lemuel

    This is scary but as long as we provide a lot of value in our niche site then we will be alright.

    Thanks trent for this valuable information.

  • Adrijus

    That’s why I prefer to launch sites with only one or two posts and then keep adding a post once a week so the site grows steadily. Don’t get people who launch site with 10+ articles.

    • Trent Dyrsmid

      I agree. In fact, I’m now launching sites with just ONE long article, and then will add more ONLY if the site starts to earn money from the one. This reduces my launch costs and allows me to takes more “swings at the ball”, as it were.

      • Lindsay Collins

        Hmm, that is pretty smart. Instead of ordering 5-6 articles you can order 1 longer article to keep costs down, that way you find out if it’s a good site with potential a lot cheaper. I think I’m gonna have to steal this idea from you.

        • Trent Dyrsmid

          Steal away… :)

  • Marek

    It looks G decide to give RSS second life/

    • Trent Dyrsmid

      It would seem so.

  • Norm

    What I got from this video and correct me if I’m wrong. If your in a low competition, high search niche you can fully dominate the first page of Google with your Website and articles for a particular search term. I know they did say it only affects a small percentage of “search queries” but if your niche is searched enough it may fall into that category.

    All you would need to do is publish numerous content(not spun) on a well searched keyword your targeting, push the RSS Feeds(if their right)on a social media level and you could dominate the first page of Google with anywhere between 1-10 links. One hopefully being your website and remainder being updated content on Article sites, Web 2.0 etc.