In the video below, you are going to see Rand Fishin of SEOMoz explaining exactly the change about how Google is serving keyword referral data from search results.
In my opinion, this is not a huge deal for niche marketers (according to G, it will affect only 10% of your traffic data); however, that is not why I’m blogging today.Â The reason for this post is because what G has chosen to do is an absolute bloody outrage!
By not serving this data for organic search, G says they are ‘protecting user privacy’.
Really? I thought that was what the https encrypted search option was already for?
If they are really being so altruistic, why then, do advertisers who are paying for Adwords still get this data? Yes, that is right…if you are generating traffic from organic keywords, you will no longer know which keywords are sending the traffic, however, if you are paying for traffic, then G will still show you which keywords are sending the traffic.
What a load of crap!!!
If this isn’t a shining example of G flexing theirÂ monopolisticÂ muscles, then I don’t know what is.
Over the coming days, I suspect the backlash from this move is going to be intense, to say the least, and I would not be surprised to see G repeal their decision.
Failing that, I’d like to see the Justice Dept get involved and give them the Google slap that they so sorely deserve.
If you feel the same, write to your congressman, blog, tweet, facebook, or otherwise share your disgust with the world.
Your comments are always welcome,