Creating a Lead Magnet to Build a List
Step #1 is creating a lead magnet – something that will inspire enough action from prospects to opt-in to our list. These of course come in all kinds of forms, many of which could apply for what we are doing:
- Free reports
- Metabolism calculators
- Real age calculators
I’m sure you can think of many more.
For now, we have decided to go with a free report to start building our list. This decision was made based on looking at the lead magnets being used by some of the top fitness offers currently on Clickbank.
Will this be the lead magnet that ultimately pulls the best for us?Â Who knows? But for now it’s something to get rolling with!
Creating Ads to Get Traffic
Step #2 is to create some ads to get traffic. As I mentioned in a previous post, we are going to focus on Facebook advertising for now as a way of getting traffic and testing various offers.
Here is where you come in – I need your help!
One of the beauties of Facebook is that it lets you quickly test a variety of concepts with a very large audience. As a marketer, this should get you very excited! At no time in history has it been easier to find out what a market wants and will respond to – all for a few hundred bucks in ad spend. Amazing!
I want to test a variety of “themes” in my ads to see what works best. By “themes” I mean testing whether this market will respond best to pleasure versus pain, gain versus loss, being fit versus not being fat, etc.
I want you to vote on, or even suggest, what you think will be winning headlines!
Here are some initial concepts to get us started:
#1 – Turning 40 soon? Free report uncovers the top 5 health mistakes people make in their forties.
#2 – Turning 40 soon? Discover the 5 secrets to peak health in your forties.
#3 – Get in shape for your 40th birthday!
#4 – 7 secrets to looking sexy in your forties
#5 – 7 secrets of sexy Hollywood starts in their forties
#6 – How do Hollywood stars stay so sexy in their forties? Free report reveals their secrets
#7 – Turning 40 got you down? Maybe it’s time to get in shape…
#8 – Life begins at 40! If you’re in shape that is…
#9 – 40 things to do when you’re 40.Â #1 – Get in shape!
#10 – I’m turning 40 and I’ve never felt better. Free report reveals his secrets
I could go on and on – this stuff is fun!
Once we have some headlines nailed down, we’ll work on picking some images to go along with them.
Cast Your Vote!
I’d love to hear your thoughts in the comments below? What “themes” do you think will work best? Should I focus on the positive of feeling great in their forties, or the pain of entering their forties feeling like a slug?
Which headlines do you think are on the right track?
Do you have others you think we should test?
I look forward to hearing your thoughts!