Discover How I Built One of the 100 Fastest Growing Companies in Canada…
…and then sold it for
What would you rather do:
Build a business that you have to run day in and day out – just to make a few bucks
Build a business that pays you handsomely now AND you can one day sell to someone else for a huge pile of cash?
I don’t know about you, but for me, the only kind of business that I want to build is one that I can eventually sell to someone else for a pile of cash.
That is how the real money is made.
The Key to Building Real Wealth
How did Bill Gates, Michael Dell, Mark Zuckerberg, Ross Perot, Richard Branson, and so many other billionaires build their huge fortunes? They all built valuable companies that other people wanted to own pieces of.
In other words, they built equity!
In the internet marketing world, no one talks about building equity. Instead, they only seem to talk about how to make a quick buck….and while there are lot of ways to make money online, not all of them are going to lead to your having a valuable business that you can eventually sell to someone else.
Knowing that, why the heck would you engage in any business activity that doesn’t have the potential to giving you that huge payday at some point down the road?
If you are smart, you wouldn’t.
That is why building a business that has offline clients that live right in your town is THE best way to build your business.
First, getting a client just isn’t that hard. You don’t have to rank in Google. You don’t have to be a social media whiz. You don’t have to have a fancy office. All you need to do is to find local businesses that have a problem you can solve, contact them (I’ll show you how, so keep reading) and then offer to solve their problem.
Do that, and you get paid. If you really want to, you could get your first client this week. I know that because I have done it hundreds of times over the last decade.
But here’s the really good part with building a business with local clients…..
You will be able to make cash much sooner than most other methods. Your clients will buy from you again and again. You’ll get more clients, and things will keep on building for you.
…and then at some point down the road, you will have built yourself a valuable business full of these clients and you will end up as the owner of a successful marketing agency that, whenever it suits you, you can sell for a healthy profit.
So, if this is so good, why isn’t everyone doing it?
The Fear of Failure Crushes Dreams
The reason so few new entrepreneurs try to build a real business is that they (mistakenly) believe that getting new clients is going to be really difficult.
Instead, they HOPE that there is some magic push button money making super course that will save them. That is why so many people’s hard drives are filled with courses, but there bank accounts aren’t filled with profits.
If you want to build REAL wealth, you are going to need to build a REAL business that actually has customers!
The good news is that, once you know what you are doing, building a REAL business is much easier than trying to outsmart Google’s team of search rank engineers.
They key to building a real business begins with understanding how to create predictable revenue growth.
Sadly, creating predictable revenue growth is a mystery to most people.
The Secret to Predictable
Spend enough time talking to small business owners and you will quickly realize that the number one thing that most of them struggle with is creating predictable revenue growth.
The reason they struggle so much is because they don’t understand how to generate a steady stream of leads. Instead, they pretty much just wing it when it comes to prospecting for new business.
They throw up a website (which usually sucks), they don’t target any particular niche, they make some cold calls, try direct mail, and maybe even go to some networking meetings.
All the while, they aren’t even really sure what they’d say if someone happened to pay attention to them.
Does this sound like a very effective strategy to you?
The very best companies in the world don’t wing it. Instead, they carefully design and then ruthlessly test prospecting and selling systems until they are achieving the results they want.
Armed with these systems, they then go out and rake in millions of dollars in sales; making their owners incredibly wealthy along the way. Companies like:
Do you really think these companies are as successful as they are just by chance? Not likely.
How to Build a
Back when I built my last company we won all sorts of awards for super-fast growth. In fact, we were ranked as one of the PROFIT 100 fastest growing companies in Canada for two years in a row. We were a rocket company.
How did we do it? Simple, we did what all the “big boys” did. We developed a prospecting system that worked and then we executed like hell.
But guess what? Our system wasn’t really rocket science. We just focused on one thing:
“Get the small business owner on the phone, qualify them, and then set an appointment”
Salesforce.com, ReachLocal, and Yodle all do exactly the same thing. They:
- Send emails.
- Use voicemail.
- Set appointments.
- Make sales.
It’s a simple system.
It’s a PROVEN formula for success.
Predictable Lead Generation that Doesn’t Rely on Huge Budgets and
Silly Tricks is the Key to Success
Back when I started my last company, we didn’t have a lot of money. In fact, we barely had any money! Because of this spending a truckload of cash on advertising wasn’t a possibility for us.
Instead, we needed to build a predictable lead generation system that worked on the cheap…and we needed it to work fast!
In my attempts to discover such a system, I talked to as many other business owners as I could to find out what they were doing. Without fail, all the ones that were succeeding weren’t afraid to prospect. In fact they embraced it.
Then there were the companies that were struggling. Guess what they had in common? They all thought that prospecting was too difficult. As a result, they avoided it like the plague.
Most People Suck at Prospecting Because They Don’t Have a Clue How to Do it the Right Way
Successful prospecting used to be about making a lot of cold calls. Those days are over.
If you are still cold calling companies without having a fully coordinated marketing system in place to support your activity, you are making the job of growing your business MUCH harder than it needs to be.
Plus, I’m willing to bet that you totally DREAD getting out of bed every day!
To be successful, you need a totally integrated prospecting system that makes use of email and the phone (no cold calls) to get you speaking to qualified prospects that actually want to meet with you – with the least amount of effort possible.
If you do this correctly, you will totally stomp all over your competition, build a valuable business, and enjoy a life far beyond what most will ever have.
Outbound Marketing Success WITHOUT Cold Calling
While many marketers would have you believe that you can build a business solely from killer inbound marketing strategies, I want to emphasize that if you want to really grow fast, you are going to also need to execute a solid outbound marketing strategy that makes use of the phone.
But listen close….I am NOT saying you should make cold calls.
Instead, the phone is for following up with people that you have already established a conversation with. The phone, when used properly, remains one of the most valuable tools in your toolbox. It can save you huge amounts of time and allow you to do business in cities and towns beyond where you live.
If the thought of using the phone scares you, it’s probably because you are thinking you are going to have to call someone who doesn’t want to speak with you.
What if the only time you had to use the phone was to speak to someone who’d already told you they actually WANTED to hear from you? Do you think you could do that? Of course you could!
Small Business Owners
Need Your Help
The key to turning sales from really hard work into really enjoyable work, is to have qualified leads that actually want to talk to you. These people know they have a problem and they are actually looking for someone to solve it for them.
When you get to talk to someone like this, getting them to become a client is a LOT easier, I can assure you.
Instead of having to deal with all that rejection, you are now spending your time helping business people to solve business problems…and you are getting paid very well for doing it.
Does that sound like the type of business you’d like to run?
A Very Special Lead Generation Opportunity
Here’s the good news…thanks to Adobe killing flash on mobile devices, there is a way to make all this happen and we have Adobe, Steve Jobs and the massive increase of mobile device usage to thank for it.
Do you know what this means?
It means that a flash website is now “broken” for anyone trying to view it from a mobile device (iPhone, iPad, Android, etc…)
These websites are broken.
Plus, given the massive increase in the use of mobile devices, this problem is only going to get bigger and bigger as time goes by.
Fixing this problem is not a matter of if for a local business…its simply a matter of when.
So, as you can now see, this is a massive opportunity and it’s one that is not going away anytime soon. These business owners need your help. All you have to do is capture their attention, educate them, and then make them an offer to solve their problem.
Who Am I?
I am a guy who’s been in sales and marketing his entire life.
My journey began with 8 years as a stockbroker where I made thousands of cold calls to build my business. I was one of the top performers in my rookie class and earned about $200,000 a year; largely because I knew how to sell.
Eventually I got tired of working for others, so I decided to strike it out on my own as an entrepreneur. That was back in 2001 and I’m still going strong.
In 2001, I started a company called Dyrand Systems and grew that company from an idea in my head to a multi-million dollar business that was ranked as one of the PROFIT100 fastest growing companies in Canada.
How did we do it? A relentless focus on selling, combined with a business model that embraced a recurring revenue model. Nowadays, I won’t do a business that doesn’t involve recurring revenue, and neither should you.
In 2008, with revenue just shy of $2,000,000 a year, I sold the company for $1.2 million. That was a pretty fun day
Since selling my business, I have immersed myself into the world on online marketing, information products and software; all created specially for marketing agencies and local marketing consultants.
And Now I’m Sharing My Proven System with You!
Suffice to say, I know what it means to walk in your shoes because in addition to my past experience and this training course, I’m still out selling my services to small business clients just like you.
Despite all my very best efforts in terms of inbound marketing, to sell my software and services, I still have to reach out and prospect for business. The difference between now and the ‘old days’ is that now I won’t make a cold call to save my life.
Neither should you. The fact is that there are simply too many other effective ways to generate leads – and that is exactly what you are going to learn in The Best Buyer Formula.
As you are reading this page, please remember one thing: I use everything I teach in this course so I know that it works.
Here’s What You Get…
Selecting Your Targets
In this module you will discover:
- A special search script that you can use to get Google to generate thousands of highly qualified leads for you – and it’s so easy you can have your virtual assistant do all the legwork for you
- The #1 mistake virtually every agency or consultant makes when they begin their search for clients and how avoiding this mistake will drastically reduce your competition
- A specific marketing strategy that you can use to catapult your website ahead of the competition so you become the only company prospective customers call
- A prospecting tactic that will put you in touch with your buyer 93% of the time so that you can make more sales with fewer prospects in your pipeline
Creating a Powerful Story
In this module, you will discover:
- How to create a compelling, differentiating, client-focused sales story that can be used in all your forms of communication that will gain your prospect’s attention and position you as the expert of choice
- How to position your firm in a way that will enable you to charge a premium for the services you provide
- How to deliver your message with total confidence so that you never sound like the amateur that can’t land clients
The Best Buyer Sequence
In this module, you will discover:
- How to use webinars to position yourself as the go-to expert in your niche and deliver your message in a way that ensures that you achieve the maximum number of buyers attend your webinar
- A specific webinar invitation sequence that you can easily automate that will allow you to get 3x as many attendees to your webinar
- A webinar follow up sequence that you can easily automate that will ensure you connect with every possible buyer who attended
- A 5 step qualification process that will ensure that you are only dealing with the most motivated prospects up front, so you don’t end up wasting huge amounts of time with people who were never going to buy in the first place
- How to make the phone your friend, and to either outsource or automate the follow up calls so the only thing you have to do is answer the phone when qualified prospects call you
- A special mindset hack that will ensure you completely overcome any fear of the phone that may be holding you back
- How to start a call in such a way as to totally put your buyer at ease so you can go on to have a productive conversation that leads to business
- A powerful technique that will allow you to email complete strangers and easily enlist their help in getting you in touch with the right person
- A daily activity planner, monthly goal funnel and a list of the right key metrics to track for optimum results
In this module, you will discover:
- The difference between brush-off objections and real objections so that you don’t needlessly lose out on real opportunities
- the four main types of objections and how to skillfully handle each one with minimal effort
- The five key steps to overcoming objections so you can keep the conversation moving forward without sounding (or being) pushy
- How to handle money objections without lowering your price so you can generate the profits you need to keep growing
- How to leverage “marketing evidence” that will enable you to make your case so compelling that buyers will look foolish if they choose not to work with you
In this module, you will discover:
- How to create a winning webinar that attracts and converts more buyers so you earn more profits for the same amount of effort
- Common mistakes people make with their webinars so you don’t have to duplicate them – and waste valuable time and energy
- The best tools for delivering both live and live-simulation webinars so that you can put your lead generation on total auto-pilot and free yourself up to focus on whatever else you prefer
Here’s the Real Wealth Building
Secret of Billionaires
If you choose to focus on building a marketing agency that generates recurring revenue, at some point down the road, you will have built yourself a valuable business that, whenever it suits you, you can sell a healthy multiple of its earnings.
Huh? Multiple of earnings? What the heck are you talking about Trent?
Let me explain…
How you ever bought a stock? If so, you have probably heard of something called a price to earnings ratio.
For the S&P500 that ratio is right around 18 right now. That means that if a company earns $1,000,000 a year in profit, it will be valued at $18,000,000!
For private companies, this ratio is usually between 3 and 10.
Why does this mean for you? Remember how I said you could build a business that creates equity? That is exactly what I’m talking about right now. If you are earning a net profit of say $100,000 a year, your company will be worth anywhere from 3x to 10x that profit.
In other words, you could sell your company to someone else for $300,000 to $1,000,000!
Obviously, there are plenty of details to this and it takes real work to get there…but my point is this: why not put all your energy into building a business where selling it is at least POSSIBLE, as opposed to some get-rich-quick business that no one will ever want to buy (assuming you ever made any money to begin with).
I know this formula very well because that is exactly what I did.
In 2001, I started my consulting company in my apartment and over the next 8 years, I grew it to $1.8 million in sales, and then after years of pulling out a six figure salary, I sold it for $1.2 million or about 12x earnings.
That was the biggest pay day of my life, and it all started with getting just one client.
The only thing stopping you from getting your first client is knowing how to effectively prospect and get your foot in the door. This course will teach you exactly that – you have my word.
My Guarantee to You
I guarantee that if you follow the system that I have created for you and you consistently take action, you absolutely will get results.
I have been in business for my entire adult life. I have made thousands of cold calls and sales presentations, and I know what it takes to succeed in selling to small businesses.
The Best Buyer Formula is a compilation of all my best ideas, boiled down into a proven system that you can use to quickly achieve success.
Once you realize how good it feels to land clients by using this system, I promise you that you are going to be hooked for life.
Being a successful entrepreneur is the best life ever and I want nothing more than for you to experience the fun, satisfaction, and lifestyle that I’m now so fortunate to enjoy.
What are you waiting for? There is absolutely zero risk to you, so grab your copy today.